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The Paperless Ticket Bandwagon

October 16th, 2009 Posted by: Senorita Queso Tronca

Paperless Ticketing has gained much popularity within the last year. AC/DC was one of the first bands to embrace the trend. When they announced the beginning of their 2008 tour, this was still a very new concept. The idea caught on quickly and it was very successful.

Miley Cyrus just recently rescheduled a concert (all tickets sold were paperless) and they did not have any problems. Concert goers, fans, parents and promoters were all happy. The process was smooth.

The Philadelphia Flyers and the Philadelphia 76ers are also thinking about going paperless.

Cleveland Cavaliers have jumped on the bandwagon and are almost 100% paperless. Looks as though this will be a popular trend as team owners and artists try whatever means possible to control the ticketing process.

Some think this process is less complicated and that there are more benefits for the consumer. Many even claim its better for the environment, which I can understand! It has its pros and cons.

However, one big issue with paperless tickets is the inability to resell a ticket. If the ticket holder gets sick or can not make it to the event, it can be rather difficult to sell the tickets. Many paperless ticket programs do not allow resale and ticket must be sold back to the original source.

What do you think about this new trend?

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